The basic elements represent the building blocks of Denmark’s identity and brand. The consistent application of all of the basic elements is important in order to create a visual identity that is coherent, recognisable and which sends the desired signals.
Denmark’s strengths and unique position on the international tourism market
VisitDenmark’s extensive image bank offers a wide selection of photos and video clips and is updated regularly. Using the material to promote Denmark as a travel destination is free of charge.