The three values in Denmark’s brand

Danmark's three most important values as a tourist destination are: diversity of places and experiences; a creative culture; and a down-to-earth, unpretentious population.

The five thematic narratives

Be inspired by Denmark’s thematic narratives and what makes us different from other meetings destinations. 

Business Events Denmark's visual identity

Due to its very specific target group, Business Events Denmark has its own visual identity. It's important that this identity is used consistently and correctly - every time.

MINDblowing pictures

Business Events Denmark uses four primary pictures in its marketing, but you can find more audiovisual material in VisitDenmark’s extensive picture and video library.