Find information about Denmark's brand promise, brand values, theme stories as well as business areas and target groups
Find out why the brand promise is important when marketing Denmark as a destination
Denmark’s brand is built on three core values: variety of places and experiences, a creative culture and the equality of people.
Be inspired by Denmark’s theme stories and by what differentiates Denmark from other destinations.
Local and cultural experiences in one of Denmark's four big cities
Holidays which focus on the coastal life and nature experiences
Trips to Denmark due to meetings and other business events